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Artboard 01 · Primary mark1800 × 907
Logo Design · 2025
Vasthiram
Essence of South
A logo for a South Indian textile brand. A flowing hand-lettered script, with leaves curling from its letters, gives the name the grace of a draped saree.
- Client
- Vasthiram
- Year
- 2025
- Category
- Logo Design
- Services
- Logo Design, Brand Identity, Graphic Design

01The brief
Graceful, like the fabric.
Vasthiram celebrates the textiles of the South. We drew the name as a flowing script with leaf flourishes, so the logo feels hand-made and traditional, and paired it with a warm English red and a gold.
02Colour systemHover to explore · click to copy
03In the world01 plates

04Deliverables
- Logo
- Script wordmark with white version
- Colour
- English red and Peru gold
- Mockups
- Campaign banner, swing tag