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Artboard 01 · Primary mark1588 × 1088
Logo Design · 2025
Dill Picks
Cornichons, pickled crispy
A logo and label for a cornichon pickle brand. A glossy little pickle leans on chunky red letters with a white fill and green outline, and two fresh leaves finish the mark.
- Client
- Dill Picks
- Year
- 2025
- Category
- Logo Design
- Services
- Logo Design, Brand Identity, Graphic Design
01The brief
Fresh, crispy, and loud.
The Dill Picks logo is a bold, vibrant mark for premium cornichon pickles. The striking red typography catches the eye, while the white fill and green outline keep it clean and natural. The illustrated cornichon and fresh leaves say exactly what's in the jar: fresh, crunchy, high-quality pickles.
02The mark, three ways
03Anatomy
Lettering, a pickle and a leaf.
- Part 01Lettering
- Part 02Cornichon & leaf
- Part 03Final mark
04Colour systemHover to explore · click to copy
05In the world02 plates
06Deliverables
- Logo
- Primary mark on white and greens
- Colour
- Five greens and a red
- Packaging
- Wrap-around jar label
- Mockups
- Jar, benefits graphic