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Artboard 01 · Primary mark834 × 694
Logo Design · 2025
Time Square
Buildings, a clock and a square
A logo for a real-estate developer. Line-drawn towers stand inside a square frame, and a clock hand sweeps around its corner: the name drawn as a picture of buildings, time and a square.
- Client
- Time Square Realty Pvt Ltd
- Year
- 2025
- Category
- Logo Design
- Services
- Logo Design, Brand Identity, Graphic Design
01The brief
The name, drawn.
Time Square Realty wanted a mark that says property without another generic skyline. We built the icon from three ideas in the name: buildings, a clock and a square, then set the name in a confident condensed type.
02The mark, three ways
03Anatomy
Building, clock, square.
- Part 01Name
- Part 02Building
- Part 03Clock
- Part 04Square
04Colour systemHover to explore · click to copy
05In the world05 plates
06Deliverables
- Logo
- Primary mark, white version and icon
- Colour
- Bud green, Spanish green and Maastricht blue
- Type
- Sugo and Acumin Variable Concept
- Mockups
- Building, billboard, reception, boardroom, stationery