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Retro Krafted Chocolate logo: cocoa beans under an arched tagline above the Retro wordmark
Artboard 01 · Primary mark986 × 643
Logo Design · 2025

Retro

Cocoa bean-to-bar chocolate

A logo for a craft chocolate maker. Two cocoa beans and a leaf sit under an arched line reading Cocoa Bean-to-Bar Chocolate, above a warm, rounded Retro wordmark.

Client
Retro Krafted Chocolate
Year
2025
Category
Logo Design
Services
Logo Design, Brand Identity, Packaging
Retro chocolate bar in a colourful patterned wrapper beside an unwrapped bar
01The brief

Timeless, warm and a little nostalgic.

Retro wanted a mark that feels like old advertising and signage while still looking sharp on screens. A simple cocoa-bean icon, an arched bean-to-bar promise and soft, rounded letterforms give it that mid-century warmth.

02The mark, three ways
Retro logo in chocolate brown on white
APrimary
Retro logo in brown on caramel
BOn caramel
Retro logo in caramel over melted chocolate
COn chocolate
The Retro cocoa beans icon on its own
The cocoa beans icon
03Colour systemHover to explore · click to copy
Typeface: Accord Alternate, with notes on why it was chosen
Typeface: Accord Alternate
04In the world03 plates
Glowing round hanging sign with the Retro logo at night
Plate 01Glowing round hanging sign with the Retro logo at night
Retro logo in gold on a wooden wall
Plate 02Retro logo in gold on a wooden wall
White T-shirts with the Retro logo
Plate 03White T-shirts with the Retro logo
05Deliverables
Logo
Badge logo, cocoa icon and colour versions
Colour
Chocolate and caramel
Type
Accord Alternate
Mockups
Chocolate wrapper, signage, T-shirts
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