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The Black Box logo: gold 3D letters with a cricket bat, stumps and a football, in a gold-framed black box
Artboard 01 · Primary mark1800 × 1800
Logo Design · 2025

The Black Box

Multi sports arena

A bold, premium logo for a multi-sports arena. Gold 3D letters, a cricket bat and stumps, and a football for the O, framed in black so it shines like a trophy.

Client
The Black Box
Year
2025
Category
Logo Design
Services
Logo Design, Brand Identity, Graphic Design
The Black Box banner on the fence of a tennis court: the round and square logos on gold and black
01The brief

Sport, played in gold.

The Black Box logo is a bold, premium and energetic brand mark that combines the excitement of sports with a luxurious visual identity. In a striking gold-on-black palette, it conveys prestige, excellence and high-value entertainment.

02The mark, three ways
The Black Box logo in a gold-framed rounded square on black
ASquare badge
The Black Box logo inside a thin gold circle on black
BRound badge
The Black Box logo on a round hanging sign
CAs signage
03Anatomy

Letters, cricket, sparkle, frame.

How the logo is built: the gold lettering, plus the bat and stumps, plus sparkles, equals the framed badge
  1. Part 013D gold lettering
  2. Part 02Bat & stumps
  3. Part 03Sparkle flares
  4. Part 04Gold frame
04Design elements

Every piece plays a part.

Typography: the name is set in large, bold, three-dimensional gold letters for a strong, confident presence. Sports integration: a gold-and-black football becomes the O of BOX, standing for passion, competition, teamwork and sporting excellence. Cricket: stumps and a bat rise above the letters, stretching the brand across many sports. Light: sparkling flares add celebration, achievement and premium quality. Frame: a rounded gold border holds it all, refined and professional.

The Black Box logo lit on a dark wall, on the front and back of black T-shirts, and on a round hanging sign
05Colour systemHover to explore · click to copy
Typeface: Objectivity, full alphabet and numbers
Typeface: Objectivity
06In the world03 plates
The Black Box poster in a street bus shelter
Plate 01The Black Box poster in a street bus shelter
Black insulated bottle with the gold Black Box badge
Plate 02Black insulated bottle with the gold Black Box badge
Black gym duffel bag with the Black Box badge
Plate 03Black gym duffel bag with the Black Box badge
“
Sports, entertainment and luxury in one mark: bold type, sporting imagery and gold accents that say excellence, excitement and championship-level performance.

— Overall impression

07Deliverables
Logo
Square and round gold badges
Colour
Black 60%, gold 30%, white 10%
Type
Objectivity
Mockups
Wall sign, T-shirts, hanging sign, bus shelter, bottle, gym bag, court banner
Next projectIdealA skyline built into the name→