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Artboard 01 · Primary mark2000 × 1040
Logo Design · 2024
Mr.Sweep
Flush away the dirt
A logo for a toilet-cleaning service. A cheerful character pops out of a toilet that doubles as the final p, giving a text-based logo a face people remember and a sense of humour about the job.
- Client
- Mr.Sweep
- Year
- 2024
- Category
- Logo Design
- Services
- Logo Design, Brand Identity, Graphic Design
01The brief
Clean work, with a smile.
The Mr.Sweep logo is a text-based mark on a rectangular structure. We added a toilet icon from our own illustration, plus a male character, as a symbol of the toilet-cleaning service. Each symbol represents a unique value of Mr.Sweep.
02The mark, three ways
03Anatomy
Letters, a toilet and a character.
- Part 01Altered letters
- Part 02Toilet & character
- Part 03Final mark
04Colour systemHover to explore · click to copy
05In the world06 plates
06Deliverables
- Logo
- Character logo with white versions
- Colour
- Denim and yellow green
- Digital
- Mobile app and website UI
- Mockups
- Signage, service box, scooter, T-shirts