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Artboard 01 · Primary mark1068 × 569
Logo Design · 2025
Magic Tree
A logo that grows with every child
A logo for a Montessori school. A tree of leaves with a small star grows out of the letter i, so the name itself becomes the illustration: learning, growth and a little magic.
- Client
- Magic Tree Montessori
- Year
- 2025
- Category
- Logo Design
- Services
- Logo Design, Brand Identity, Graphic Design
01The brief
Playful for children, trusted by parents.
Magic Tree needed a mark that feels warm and imaginative for children while still looking calm and dependable to the parents choosing a school. We kept it to one olive green, a soft rounded wordmark and a single hand-drawn idea.
02The mark, three ways
03Anatomy
Tree, star and letter, all in one.
- Part 01Tree illustration
- Part 02Star & letter i
- Part 03Wordmark
04Colour systemHover to explore · click to copy
05In the world04 plates
06Deliverables
- Logo
- Primary mark, white version and standalone tree icon
- Colour
- Olive, charcoal and sunshine yellow
- Type
- Lessti and Montserrat Thin
- Mockups
- Classroom, storybooks, notebook, T-shirts