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Artboard 01 · Primary mark1828 × 1064
Logo Design · 2025
Ustad Cafe
A logo for chai, chat & chill
A logo for a café that serves South Asian hospitality with its coffee. The steaming cutting-chai glass sits on a bold, friendly wordmark, with a Tamil line underneath: tea, coffee and vada.
- Client
- Ustad Cafe
- Year
- 2025
- Category
- Logo Design
- Services
- Logo Design, Brand Identity, Graphic Design
01The brief
Every cup tells a story.
Ustad Cafe mixes classic café culture with soulful desi flavours: signature chai, artisan lattes and fusion bites. The logo had to feel warm and a little nostalgic, and work as well on a paper cup as on a shop sign.
02The mark, three ways
03Anatomy
Glass, name, line, flourish.
- Part 01Chai glass
- Part 02Wordmark
- Part 03Chai, Chat & Chill
- Part 04Double line
04Colour systemHover to explore · click to copy
05In the world04 plates
06Deliverables
- Logo
- Primary mark, white and charcoal versions
- Colour
- Four-colour palette
- Type
- Cogley for the name and headings
- Mockups
- Cup, sign, T-shirt and postcard
