Artboard 01 · Primary mark870 × 967

Logo Design · 2025

DJ Tours

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A logo for a travel agency. The letters D and J join into one monogram, with a plane taking off over a swooping flight path, so the initials themselves tell you where the business is going.

Client: DJ Tours & Travels
Year: 2025
Category: Logo Design
Services: Logo Design, Brand Identity, Graphic Design

DJ monogram mounted in silver on the wall behind a reception desk

01The brief

Initials that take off.

DJ Tours & Travels wanted a mark that says travel at a glance without leaning on a globe or a suitcase. The D and J lock together, the flight path wraps around them and a small plane lifts off the top, all in calm, trustworthy teals.

02The mark, three ways

APrimary

BReversed

CSunset colourway

03Anatomy

D, J, a plane and a flight path.

Part 01Letter D

Part 02Letter J

Part 03Plane

Part 04Flight path

Built on a construction grid

04Colour systemHover to explore · click to copy

Typefaces: Bahnschrift as primary and Century Gothic as secondary — Typefaces: Bahnschrift and Century Gothic

05In the world04 plates

Plate 01Holiday destination poster with the DJ logo in an airport lounge

Plate 02Letterhead, business card and ID card with the DJ Tours & Travels logo

Plate 03White T-shirts with the DJ monogram on the front and full logo on the back

Plate 04DJ Tours & Travels logo printed on white paper

Colour options explored

06Deliverables

Logo: Monogram, white version and colour options
Colour: Tiffany blue, teal and Davy's grey
Type: Bahnschrift and Century Gothic
Mockups: Reception, stationery, poster, T-shirts

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